How a Renovation Demolition Contractor Became a Tokenizer

In conversation with Barry de Bruin, Director of RAZE Renovation Demolition


During that process, a new idea arose. If projects are increasingly organized digitally, why should the participation structure remain traditional?

“That was a logical next step for me,” says De Bruin“We are building a franchise. Then you start thinking about how to properly organize participations and ownership. That’s where tokenization came into the picture.”


That difference became decisive for the next step. Initially, De Bruin wanted to use the platform mainly for his own organization. “My first thought was simple: we use this for RAZE and for our franchise. That was the plan.” But once the system was in place, the perspective changed.

De Bruin: “When we really saw it work, we realized that it is actually much more widely applicable. Not only for renovation demolition. This can also be done for real estate, industry, maritime, leisure and greenhouse horticulture.” From that moment on, the platform began to develop from a tool to an infrastructure.


“We have developed a model in which advisors can guide projects to the platform,” says De Bruin. “That’s important, because technology alone is not enough. You need people who structure and supervise projects.” At the moment, the initiative is in a phase in which the first projects are being prepared.

“The first project is now being prepared to be placed,” says De Bruin. “At the same time, we are in talks with various parties who want to join.”

What started as a question about digitization of a renovation demolition company grew into a platform that can connect multiple sectors.

According to De Bruin it actually is quite simple.“You start with a practical problem in your own company. And before you know it, you’re building something that will benefit many more parties.”